Hi, I’m Sijia, a graphic designer specializing in branding, interaction design, and typography.
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07 Xi: Spiced Baijiu Brand
︎︎︎ Package DesignGraphic Designer
Xi: Spiced Baijiu Brand
Package/Product Design
︎︎︎ Brand Identity
︎︎︎ Packaging
︎︎︎ Product Design
︎︎︎ Naming
︎︎︎ Packaging
︎︎︎ Product Design
︎︎︎ Naming
“Xi” is the self-designed unique Baijiu brand that combines the cooking spices of China’s Sichuan province with the artistry of the region’s famous face-changing opera. The complex flavors of Sichuan spices are perfectly balanced and paired with the smooth, sophisticated notes of grain made Chinese Baijiu.
This package design creates a one-of-a-kind drinking experience for the audiences, evoking their curiousity to discover each flavor and the unique face mask character associated with that flavor. The packaging brings Chinese culture and performance to the Western community, and opens up a novel Baijiu packaging to the world.
This package design creates a one-of-a-kind drinking experience for the audiences, evoking their curiousity to discover each flavor and the unique face mask character associated with that flavor. The packaging brings Chinese culture and performance to the Western community, and opens up a novel Baijiu packaging to the world.
︎︎︎ Logo
The logo is consist of the Chinese word pronounced “Xi”. This character can be translated to “trick” which highlights the mysteriousness of the face-changing opera.
︎︎︎ Elements
These vector drawings indicate four Sichuan spices, each representing a flavor of the Xi Baijiu.
︎︎︎ Visual Display
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︎︎︎ Final Demonstration
