Graphic Designer

2026 FIFA World Cup

Brand Identity

︎︎︎ Art Direction
︎︎︎ Editorial Design
︎︎︎ Web / App Design
︎︎︎ Spatial Design

FIFA World Cup has been considered as the biggest soccer competition globally. It is the representation of cultural diversity and spiritual unity that always attracted the world attention. This brand identity is designed specifically for the upcoming FIFA World Cup in 2026, hosted by Canada, and Mexico, and United States.

This branding system aim to approach teens with a more culturally engaging and entertaining World Cup. The brand identity is driven by the words cultural, collaborative, entertaining, and powerful.

︎︎︎ Logo

The curved lines represent the parabola formed by the soccer ball as it is passed by the athletes, while the circular shapes at the peak of the capital letters highlight the shape of the soccer ball.

︎︎︎ Poster Series